Honouring Mr Jack’s legacy and spirit, this recipe combines a crisp apple cider blended with Jack Daniel’s Tennessee Whiskey and is best enjoyed chilled and straight from the bottle.
Jack Daniel’s Tennessee Cider (5.5% ABV) will be served in the on-trade from May 1 creating new occasions for consumers to enjoy Jack Daniel’s.
The FIRST Jack Daniels product to launch in the U.K ahead of any other country. Is that a decision made due to our love of cider or our love of Jack?
Have a look at the stats and you realize it's a bit of both. The U.K. is the top dog for worldwide hard cider consumption and 5th in terms of the amount of Whiskey supped (India, is 1st) So perhaps Brown Forman have decided to let the experts critique their latest brand variation.
Pouring a weak golden straw colour, this 5.5% Hard cider is lightly carbonated with a unique smell brought about by the unmistakable scent of bourbon. With a deep draw reminiscent of how Jilly Goolden used to stick her corker in the glass, I inhaled the mix of Jack and apple cider.. it's a little strange at first, especially if you are completely new to this sort of mix (I previously reviewed Magners Irish Ciders mix of apple cider and Irish whiskey)
Initially it's an odd taste, crisp refreshing cider mixed accidentally with liquor that toppled off the shelf into the glass, that or a combo dreamt up by the booze infused brain of a college student who was out of normal mixers.
After the initial confusion on the palate subsides and you wrap your head around the flavour combination being as it's meant to be. Tennessee Cider settles in as a refreshing if slightly off beverage. Jacks entry into this market has a strong Cider base with a strong kick of classic Lynchburg bourbon. But I can't make up my mind
Admittedly i doubt this will be for everyone and it's far from the tastiest of Cider infusions on the market. This flavour will take some acquiring, and as for its market demographic, I'm not sure it will appeal to either Cider fans or Jack devotees.. it may prove popular on promotion on the trade, but as for making its mark on the U.K. Cider market, I'm not so sure
I got my Tennessee Cider in ASDA, £2.00 per bottle or 4 for £6.00.